Now it’s time to let you know the results.
The results were announced on the 31st May. Wandsworth Radio, the station that airs Walking Wandsworth each Sunday at 9pm UK time, had two nominees in the 2018 MORA.FM awards. Walking Wandsworth was one of the them and the other was Mind Your Own business.
Well I’m glad to say that one of Wandsworth Radio’s shows won. It was Mind Your Own Business.
Unfortunately, Walking Wandsworth was the one that didn’t win.
So, thank you to everyone who nominated Walking Wandsworth. I’m assuming that I don’t know you all, but, it’s safe to say that lots of nominations came from friends on Facebook, Twitter and volunteers at Wandsworth Radio. We could never have got as far as we did without your help. You are amazing.
Here’s the value for you.
Thank you for reading this far, it’s good of you, so here’s your reward. I’m going to explain what I might have done to help Walking Wandsworth to win and if you have a blog, a podcast or any other kind of online media that you want to promote, this is going to help you, I promise.
The Secret Ingredient
I started my YouTube account about 10 years ago. I think I opened it because I bought a new Macbook and I disovered the incredible iMovie software included with the computer. This got me in to making movies, and I won a few student film making prizes and awards not long after this.
Each time I won an award I was expecting my YouTube account to take off. I was expecting a sudden influx of subscribers and each one of my videos to go viral. This never happened. I couldn’t understand why.
Getting lots of subscribers to my YouTube channel was my main goal in life and just like my love life at the time. It was a goal I was set to fail at miserably because I didn’t know how to attract the kind of success that I wanted. I was attempting to come up with a recipe for success and I didn’t know that there was a secret ingredient, without which I was doomed to fail.
10 Year Experiment
During this time I obtained a law degree, went to Africa on a legal mission, fell in love and had a break up in quick succession, made numerous youtube videos, learned about videography and editing, renovated two houses and a flat, appeared on Homes Under the Hammer, started a job in the financial sector, joined a drama group to work on my acting, took singing lessons, quit the job, took up stand-up comedy, became a radio presenter on Wandsworth Radio and finally now a blogger and podcaster
And I did better than average with my YouTube channel. I got over 1000 subscribers. This was largely due to a video where I discribed a technique for fixing a common error message on a popular make of camera. This became my most popular youtube video. It has 163,282 views and 620 thumbs up. It got me a youtube partnership!
I had achieved my goal. Or at least I had achieved one aspect of it. I was still missing the secret ingredient. I wasn’t able to duplicate the success on further videos. It was a one off and I wasn’t able to duplicate that success with my radio show either. The mixcloud upload listening figures were disappointingly low.
And when I started this blog likewise, I’m ashamed to admit, there were very few comments and getting comments, trying to find readers who are interested in what you have to say is still an uphill struggle, and I’ve always commented back on anyone who has commented on my blog, but things still seem to go quiet after a while. (That’s probably a dangerous thing to admit in a blog post, but I’m being true).
The dream for me is, I suspect, the same dream held by many of the people reading this post. It’s a dream that happens in about three or four stages.
- Create amazing content you love making.
- Share that content online.
- Have the content go viral and internet famous.
- Translate that fame into, sales, public appearances, monetization, quit job, provide for family, glory, fancy cars big houses ( etc. – insert ultimate goal here).
Other people seem to have achieved that, why can’t it be you/us? (n.b. remember the old saying, ‘be careful what you wish for, you might get it’).
I couldn’t work out why it wasn’t happening. After a while I sort of gave up and did other more rewarding things.
The Ah-ha Moment
Because of the radio presenting, I was still duty bound to continue to share my stuff on social media and try and find a way through to an audience. So necessity was the mother of invention.
What I discovered was that there are places on the internet where you can share your content reciprocally. Share for share, like for like and comment for comment. Suddenly I felt like I had found the missing ingredient.
My content was starting to get some attention, but this was only part of the story. The next part, is my next goal and it should have been my main focus from the start.
GDPR I love you
The breakthrough moment happened just a few weeks ago when I began receiving an avalanche of emails all on the same topic. The General Data Protection Regulations. Suddenly the curators of mailing lists that I’d signed up to, and forgotten about, were contacting me, begging me to confirm whether or not I wanted to go on receiving emails from them.
This is when the penny dropped. I began to realise how it’s possible for someone to upload videos on YouTube on a weekly basis and receive hundreds of thousands of views, comments and subscribers. The answer is so obvious I could kick myself.
You Need A…………
………can you guess what it is you need to get results? Some of you may already know. I wish I’d have known…….You need a mailing list, an email mailing list to be more precise and you need to keep in regular contact with the people on that list. You need to nurture it, grow it and love it.
Having a list of people who have enjoyed your content and who have opted in to hear more from you, in the digital age, is one the most valuable assets you can own.
So now my focus has changed. I’m going to be asking for email addresses and looking forward to writing a regular round robin email and not looking forward to understanding the GDPR regulations.
I needed a mailing list for MORA.FM
If I’d have had a mailing list for the MORA.FM awards, who knows, I might have won that public vote! I was restricted with what I could do with Facebook, because facebook’s programming selects who sees your posts. It won’t show your messages to everyone, even if you select to share publicly. I have over 1000 Facebook friends, but it’s very hard to reach them all quickly using facebook.
Where’s the value?
I am a complete novice when it comes to this, I’ll admit. If you run a shop, a business or supply a service, maybe it’s easier to build a mailing list. You can offer something of value, a discount, an ebook or some goodies in exchange for an email sign upAt the moment I can offer you a Walking Wandsworth Mug, if you sign up to the www.walkingpod.com newsletter. Click To Tweet
(while stocks last)
Guten Morgen- Neuer Tag, Neues Buch, Neues Land – Österreich 🇦🇹 #amreading #FakingFriends @JaneFallon #RadioWandsworth @WalkWandsworth @themoralpanic #summerreading #summerholidays pic.twitter.com/BlhrH8l5hj
— cami cameron (@hmcami) June 12, 2018
Do you have a mailing list? How did you build it? Please share any words of wisdom in the comments below. Any input would be much appreciated.
That’s it for now and thanks for reading.